Product development guide
Ensure your brand is top of mind for product formulators
Co-branded monthly content geared toward a formulator audience, featuring a quick category overview, and a sponsor Q&A and advertising section. These cover trending industry topics related to relevant conditions, ingredients and sourcing practices.
Product development guide
Market to formulators
Out of our gated content options, formulators most frequently download these monthly product development guides.
Cash in on market trends
Great opportunity for brands to align themselves with trending topics.
Lead generating
Receive the list of users who download the guide.
Program details
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All sponsor logos included on landing page.
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Full page Q&A — we provide uniform questions to all participating companies.
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Full-page digital ad inside issue with hyperlink to your preferred website.
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Timely submission of ad materials and Q&As is required.
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Two-touch email campaign to relevant audience members.
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Promotional ad placed on the SupplySide Supplement Journal or SupplySide Food & Beverage Journal website.
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Social media promotion via X (Twitter) and LinkedIn.
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All leads that have given consent for third-party share per Informa data privacy policies over the 60-day program provided weekly as they become available.
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A performance marketing report provided at the end of the program.