Key Takeaways
Expand your reach to a broader audience by making content more accessible
Extend the shelf life of your content and expand the reach to a broader audience by making the content more accessible to busy professionals. This custom thought leadership opportunity incorporates SupplySide’s digital and event portfolio to create year-round campaigns that combine collaborative, onsite educational activations with co-branded content marketing programs.
Key takeaways
Extend content longevity
Engage a broader audience and make your insights more accessible to busy professionals.
Expand reach
Increase your visibility and influence with a powerful combination of digital exposure and event presence.
Establish thought leadership
Capitalize on custom opportunities to position your brand at the forefront with year-round campaigns.
Solution Snapshot
NEED THE EXAMPLE
- Title: Leverage Existing Content
- Pic: Create an images that dipicts a video and have arrows pointing to a
- Link: One of the trailers for this project we have done in the past
Program details
Program objective:
- Asset generation.
- Audience engagement.
- Brand awareness.
- Brand recognition.
- Content amplification.
- Thought leadership.
Requirements to create asset:
Company logo.
Company destination URL for click-thru to client site.
Company social media links.
Company message (150 words): summary, call to action, etc.
Speaker, presenter or author name; title; photo; with option to include social media links or email.
Client may include up to three related assets (e.g., white papers, videos, blogs, etc.).
Ideal formats for a Key Takeaway include webinars, research document, white paper, analyst document, event keynote speech, event roundtable, event workshop.
Ideal video length: 30-90 minutes.
Production turnaround: With existing webinar or document – six weeks, provided the client’s responses are timely.
Program deliverables:
- Digital asset (custom microsite URL). Download takeaways embedded within microsite.
- Two-touch email campaign to target audience.
- Social media promotion of callouts via X (Twitter) and LinkedIn with a link to the client’s website.
- Promotional ad placed on the SupplySide Food & Beverage Journal website.
- A performance marketing report will be provided at the end of the program.
- Page views by sections/takeaways.
- Unique views by sections/takeaways.
- Clicks and click-through rate (CTR) on web links.
- Clicks to source asset: webinar, research or live event.
- Clicks to client website.
- If applicable: video plays, total/average video play duration.
- Program duration: 60 days.