Digital Media Solutions

AUDIENCE & EVENT EXTENSION

Maximize your impact: Extend reach, engagement and ROI with strategic extension programs

Target specific audience segments identified through demographic, firmographic, geographic and behavioral data matching.

Extension programs

Amplify your message

Build awareness for your brand and support new product launches by displaying banner ads across the web.

Demand attention

Deliver your marketing message to a specific audience of your choosing and drive traffic to your website.

Target key segments

Target audience segments matched based on demographic, firmographic, geographic and behavioral data.

Segments by brands

SupplySide Supplement Journal

Supplement and nutraceutical manufacturers

Beauty and cosmetics manufacturers

SupplySide Food & Beverage Journal

Food and beverage manufacturers

Audience extension

Audience extension campaigns target the business decision-makers in our database who match your target criteria. Your ads will be strategically placed across the web, ensuring they appear on brand-safe websites and social media platforms. Our mission is to increase your brand’s reach and visibility within your target market.

Program details:

  • Target audience segments matched based on demographic, firmographic, geographic and behavioral data.
  • Audience profiles developed based on Informa first-party data.
  • Ads served across the web on brand-safe websites and social media.
  • Increase reach and visibility with the right decision-maker.
Event extension

Event extension maximizes the visibility and impact of an event sponsorship by amplifying your marketing message to highly-targeted audiences across the web.

Strategically target your desired audience by leveraging event and attendee data, ensuring that your message reaches the right eyes. With a one-month duration, we promise 100,000 guaranteed display impressions across the web, ensuring maximum exposure for your brand.

Program details:

  • Target a predetermined audience based on event and attendee data.

  • Display banner ads across the web, powered by Informa first-party data.

  • Turnkey event package targeting your top prospects.

  • Predetermined audience segments based on event and attendee first-party data.

Increase brand awareness by engaging event attendees and prospective customers while they’re online before, during and after the event. By leveraging our exclusive first-party event data, you’ll gain unparalleled access to decision-makers and buyers from across your entire industry.

Identify your specific segments and let’s get started

Get started today to see how SupplySide events can help drive your brand forward.