AUDIENCE & EVENT EXTENSION
Maximize your impact: Extend reach, engagement and ROI with strategic extension programs
Target specific audience segments identified through demographic, firmographic, geographic and behavioral data matching.
Extension programs
Amplify your message
Build awareness for your brand and support new product launches by displaying banner ads across the web.
Demand attention
Deliver your marketing message to a specific audience of your choosing and drive traffic to your website.
Target key segments
Target audience segments matched based on demographic, firmographic, geographic and behavioral data.
Segments by brands
Supplement and nutraceutical manufacturers
Beauty and cosmetics manufacturers
Food and beverage manufacturers
Audience extension
Audience extension campaigns target the business decision-makers in our database who match your target criteria. Your ads will be strategically placed across the web, ensuring they appear on brand-safe websites and social media platforms. Our mission is to increase your brand’s reach and visibility within your target market.
Program details:
- Target audience segments matched based on demographic, firmographic, geographic and behavioral data.
- Audience profiles developed based on Informa first-party data.
- Ads served across the web on brand-safe websites and social media.
- Increase reach and visibility with the right decision-maker.
Event extension
Event extension maximizes the visibility and impact of an event sponsorship by amplifying your marketing message to highly-targeted audiences across the web.
Strategically target your desired audience by leveraging event and attendee data, ensuring that your message reaches the right eyes. With a one-month duration, we promise 100,000 guaranteed display impressions across the web, ensuring maximum exposure for your brand.
Program details:
Target a predetermined audience based on event and attendee data.
Display banner ads across the web, powered by Informa first-party data.
Turnkey event package targeting your top prospects.
Predetermined audience segments based on event and attendee first-party data.