Inside the Bottle
Showcase your company’s thought leadership in the dietary supplement industry — drive company awareness and build your pipeline.
Become an Inside the Bottle partner. Get a quote to participate and elevate your supplement industry leadership.
Inside the Bottle unites companies from across the supply chain to advocate for a transparent supplement industry and help consumers take control of their health with dietary supplements. Entering its ninth year, Inside the Bottle serves as a unifying force for communicating the supplement industry’s collective industry vision: providing a forum for identifying challenges; elevating best practices; and promoting diversity, access and inclusivity within the dietary supplement industry.
Inside the Bottle
Target your message
Reach a targeted and wide audience. Partner with our Natural Products Insider and New Hope Network content leaders and create a focused communication strategy, showcasing leadership in dietary supplement quality and science. Deep demographic data that delivers target personas.
Fill your sales pipeline
Activate audiences from Informa’s proprietary database of decision-makers with lead-generating assets, and drive broader market awareness about your business’s mission and leadership in the quality supplement industry.
Market your story
Program inclusions, targeted audience marketing campaigns, advertising in trade media and earned PR media opportunities will highlight your company leadership and generate increased business demand.
Solution examples
2025 inclusions
Virtual kickoff leadership gathering.
Monthly e-newsletter.
Leaders-in: A custom narrative video.
- One custom film will be published on New Hope Network and SupplySide Supplement Journal media sites and include a direct custom performance email marketing campaign and social media promotion video per partner marketed campaign.
- NEW! Co-sponsored Inside the Bottle mindshare workshop at NBJ Summit 2025.
- Expo West wall of content.
Inside the Bottle virtual community summit.
- NEW! Partner leadership profiles custom co-branded articles.
SupplySide Global stage 60-minute session
Quarterly program marketing overview.
Program marketing final review – Jan. 2026.