Inside Organic
Join Inside Organic and elevate your leadership in the organic industry
Inside Organic elevates companies across the supply chain within the organic market — driving brand awareness and elevating strategic communications that generate leads and showcase organic industry commitments and thought leadership.
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Inside Organic is designed to unite companies with USDA-certified organic products and ingredients to develop a collective, clear communication and educational strategy that supports “why” organic. The organic industry reached new heights in 2022, reporting $67.6 billion in sales according to the Organic Trade Association. Still, the industry continues to face challenges, with a lack of consumer awareness and confusion over what USDA-certified organic really means, as well as the value for personal and environmental health. Inside Organic provides an opportunity to grow organic as an industry — and grow your business.
Inside Organic
Target your message
Inside Organic helps companies across the supply chain identify organic communication strategies that are working, building on the messages that could be further elevated and uncovering where new messaging opportunities lie. We connect with audiences via deep demographic data that delivers information to target personas.
Fill your sales pipeline
Activate audiences from Informa’s proprietary database of decision-makers with lead-generating assets and drive broader market awareness about your business’s mission and leadership in the organic industry.
Market your story
Program inclusions, targeted audience marketing campaigns, and live and digital educational events reach brands, service providers and retailers alike, highlight your company leadership position and commitment to certified organic practices while generating increased business demand.
Solution examples
Inclusions
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Kickoff event: March 2024.
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Organic Summit: three hours; June 2024.
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Interactive article: one per partner, deployed throughout the year
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Custom video, “why organic?” — one video short per partner.
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Mini eGuide — one gated co-branded report; launch date: October 2024.
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Bi-monthly social campaign — six shared social campaigns.
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E-newsletter — six high-performance newsletters highlighting news, trends and updates in organic, including announcements from our Inside Organic partners and the latest Inside Organic content, including featured partner interactive articles.
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Roundtable — this virtual event brings together thought-leaders from across the industry to discuss organic messaging challenges and opportunities for B2B and B2C markets. Inside Organic sponsors/partners are the only brands to join thought-leaders in this conversation. December 2024.
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SupplySide West FiNA (Food ingredients North America) Stage — Inside Organic will sponsor an organic-focused 75-minute presentation at SupplySide West, providing the opportunity for partner representation and participation; Oct. 30-31, 2024.