E-Guide
Establish your company as a market leader
Craft a compelling narrative about your company or topic, highlighting your leadership position within the nutrition and dietary supplement industry or the food and beverage industry. This opportunity is tailored to showcase your leadership as an ingredient, technology or service provider, either independently or as part of a comprehensive strategic content marketing program.
E-guide
Showcase your value proposition
Highlight your market leadership in an engaging way to health and nutrition professionals.
Lead generation
You will receive the list of users who download your e-guide.
Plan for the future
Repurpose the e-guide we create for you in future marketing efforts.
Program details
- Client company logo on landing page.
- Performance marketing:
- Two-touch email campaign to relevant audience members.
- Promotional ad placed on the SupplySide Supplement Journal or SupplySide Food & Beverage Journal website.
- Social media promotion via X (Twitter) and LinkedIn.
- All leads that have given consent for third-party share per Informa data privacy policies over the 60-day program provided weekly as they become available.
- Full payment is required for leads to be released.
- A performance marketing report will be provided at the end of the program.
- Final digital asset provided to client for own use – social media, website collateral, show distribution, etc.
- Custom program approval process:
- Content marketing team works with client on the topic and content of their asset.
- Final content draft reviewed by client and then finalized within two weeks from review send date and then submitted to begin production.
- Once in production, the formatted PDF — with images and text placed — sent to the client for review.
- To avoid project delays, requested changes and corrections to copy and artwork by all approving parties should be submitted when returning the initial proof. Continual changes to approved artwork will inhibit us from meeting approved deadlines.
- Each project includes three rounds of edits only and is subject to additional fees for additional rounds.