Co-Branded Articles
Highlight your brand’s story and company leadership with co-branded articles
Partner with our editorial experts to create an engaging custom article that resonates with readers. Created for and marketed to a targeted audience, use this opportunity to showcase your company story, formulation and product design support or company thought leadership. Educate our audience about your company, market solutions and industry impact.
Co-branded article
Tell your story, highlight subject matter experts
Craft an engaging message about your brand’s expertise in a Q&A style with SupplySide.
Engage your audience
Animated graphics are included to drive key points and enhance audience engagement.
Develop brand reputation
Align your brand with a trusted media outlet of the health and nutrition industry while featuring your company’s thought leaders.
Program details
- Client company logo on page.
- Header image designed by Informa featuring experts’ headshot(s) and “Ask the Expert(s).”
- Inclusion in the website content stream.
- The article includes interactive design elements to provide a highly engaging user experience.
- One dedicated email to relevant audience members.
- Social media promotion of article via X (Twitter) and LinkedIn (one post per platform).
- A performance marketing report provided at the end of the program.
- Custom program approval process:
- Content marketing team works with client on the topic and content of the article.
- Final content draft is reviewed once by client; finalized within two weeks from review send date and then submitted for production.
- Once in production, the formatted article in published preview form is sent to the client for review and final approval.
- To avoid project delays, requested changes and corrections to copy by all approving parties should be submitted when returning the final content draft. Continual changes will inhibit us from meeting approved deadlines.
- Each project includes three rounds of edits only and is subject to additional fees for additional rounds.
- A link to the final article is supplied and can be used by the client for their own social media sharing.