Content Marketing (SupplySide Created)
Engaging high-quality content creation and design services that drive brand awareness and generate target audience leads
Take your marketing strategy to the next level with content marketing created to optimize engagement with your target customer. Go beyond routine advertising and reach product developers, R&D specialists, brand marketers, operations executives and C-suite and procurement professionals with unique content developed to appeal to specific interests and marketed to a targeted audience. Leverage our industry-leading content marketing experts to help you design a program that appeals to the right target audience and builds product and brand awareness, accelerating customer decision-making and converting engagement into qualified leads.
SupplySide created content marketing opportunities
Industry specific
Consult with our industry experts to determine the topic and layout of your content that optimizes your objectives and resonates with your customers.
Original creative
Our creative team will design and provide insight from topic discovery through final approval in the format you desire.
Marketing savvy
With audience target marketing and industry insights applied to your goals, you can reach the right customers and leverage your custom content creation in all marketing channels.
SupplySide created content programs at a glance
Co-branded articles
Published articles on SupplySide website channels highlight thought leadership. Custom articles are created with an audience-centric approach by the editorial experts in partnership with the client. Animated graphics are included to drive key points and enhance audience engagement.
Content multiplier
This turnkey program amplifies marketing ROI and improves lead quality by creating video and content assets that help suppliers and service providers stay top of mind. Converting existing video into a captivating content experience, this low-risk, high-reward solution makes it easy to highlight company thought leadership with a seamless extension of existent content.
Custom content program creation
Based on your company’s unique education, marketing and communication needs, we’ll develop a strategic, integrated program that features expert information and beautiful design with a tactical mix of program assets.
Digital magazine
Reach your target audience to help them with their specific decision-making process. Digital magazines deliver feature-style analysis, columns and in-depth stories in an always on, always accessible format.
E-guide
This custom long-form style report provides the opportunity to tell a company or topic story and feature the client’s leadership position within the nutrition and dietary supplement industry, or the food and beverage industry. Showcase your company leadership as an ingredient, technology or service provider on its own, or as part of a larger strategic content marketing program.
FastChat
Elevate your brand and position yourself as a thought-leader with FastChat interviews! These concise, engaging video conversations offer an educational platform for high-level discussions on the latest industry topics.
Interactive infographic
We’ll translate your objectives and data points into a highly visual and engaging short-form graphic that helps users translate that data into useful insights. Marketed to a target audience and easily sharable on other platforms.
Inside Organic program
Now in its third year, in 2024, Inside Organic will continue to use a range of content platforms to proactively help companies across the supply chain identify and address the challenges that inhibit organic awareness and growth. Inside Organic helps identify and develop communication strategies and working messages that can elevate the organic industry and a program partner’s leadership position in the organic industry.
Inside the Bottle program
Now in its ninth year, Inside the Bottle is a unifying force for communicating the supplement industry’s collective industry vision. It provides a forum for identifying challenges, elevating best practices and promoting diversity, access and inclusivity within the dietary supplement industry.
Key takeaways
Key takeaways capture the central themes from a live webinar, research report or event and create added value by reframing it through a summarized visual, interactive experience. This enhances ROI for marketers by extending the shelf life of their content and expands their reach to a broader audience by making the content more accessible to busy professionals.
Product development guide
This co-branded monthly report is geared toward a supplement formulator or food product design audience, featuring a SupplySide editorial-style quick category overview, and a custom sponsor Q&A and advertising section. These cover topics are related to relevant conditions, ingredients and sourcing practices and are marketed to a targeted audience.
Robust manufacturer’s download
This custom mid-form narrative content provides the opportunity to educate a specified market sector in detail about an identified tactical solution, including ingredients, technologies, co-manufacturing and specific services (e.g. regulatory, clinical trials, quality testing).
Snapshot download
This product is a short tactical narrative piece featuring a key ingredient, technology or service, educating the target audience in a concise and visually engaging format. A custom-created download, the snapshot serves as an interest generator for R&D and product marketers alike.
Supply Chain Sustainability Stories program
This program will fill your strategic communication gap about your business commitment to sustainability. Educating and fashioning communication strategies, this multi-client supply chain program will help tell your company stories and showcase industry impacts and leadership. The stakes are high. Sustainability is more than messaging; it is commitments and practices that raise the tide for all CPG industry stakeholders — and beyond. Showcase your leadership.
SupplySide Education Series webinar
A monthly webinar, with each session focusing on a unique key topic. Align your brand with innovation, best practices and need-to-know information by underwriting topics within this series.
SupplySide Sponsored Intensive webinar
Tell your story, discuss innovation and share intelligence with the SupplySide Sponsored Intensive.
Video
Captivating storytelling to enhance engagement, harness the visual power that drives results and captivate audiences.
Webinars
Engage your audience, showcase expertise and drive conversions with this dynamic tool.
What's hot at SupplySide
This event-specific digital magazine is launched leading up to SupplySide Global in October. Share information about your events, products, booth plans and announcements right before the show.