Providing business, science, and regulatory insight to improve product development in the nutraceutical industry.
SupplySide Supplement Journal leads CPG brands from ideation through manufacturing, supporting the development of innovative, healthy and compliant products. Supplement Journal helps companies understand the supply, formulation, science and regulatory considerations affecting the healthy and better-for-you CPG market.
As an official content partner of SupplySide, Supplement Journal connects ingredient buyers with suppliers in the health and nutrition marketplace.
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Audience breakdown
Featured marketing solutions
Website
E-newsletter
Content marketing / Client-provided
Content marketing / SupplySide created
Boost your sales with strategic product messaging and expertly crafted advertising campaigns.
Marketing solutions
Advertising
Reach a large or precisely targeted audience through display, newsletters, partner email campaigns, audience targeting, and event extensions
Content marketing / Client-provided
Leverage unique insights, expertise, and brand voice to create compelling and relevant content that resonates with your audience.
Content marketing / SupplySide created
Engaging high-quality content creation and design services that drive brand awareness and generate target audience leads.
Our staff
Todd Runestad
Content director
Todd Runestad has been writing on nutrition science news since 1997. He is content director for the SupplySide Supplement Journal website and SupplySide Supplement Journal digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine, Todd still covers raw material innovations, ingredient science and dietary supplement trends. Connect with Todd here on LinkedIn.
Josh Long
Associate content director
Josh Long directs the online news, feature and op-ed coverage at SupplySide Supplement Journal, which targets the health and wellness industry. He has been reporting on developments in the dietary supplement industry for over a decade, with a focus on legal and regulatory issues, including at the Food and Drug Administration. He has moderated and/or presented at industry trade shows, including SupplySide East, SupplySide West, Natural Products Expo West, NBJ Summit and the annual Dietary Supplement Regulatory Summit. Connect with Josh on LinkedIn and ping him with story ideas at [email protected].
Hank Shultz
Senior editor
Hank Schultz has been the senior editor of SupplySide Supplement Journal since early 2023. Prior to joining the Informa team, he was an editor at NutraIngredients-USA, a William Reed Business Media publication. In 2015, Hank was recognized by the American Herbal Products Association (AHPA) with a Special Award for Journalistic Excellence. His approach to industry journalism was formed via a long career in the daily newspaper field. After graduating from the University of Wisconsin with degrees in journalism and German, Hank was an editor at the Tempe Daily News in Arizona. He followed that with a long stint working at the Rocky Mountain News, a now defunct daily newspaper in Denver, where he rose to be one of the city editors. The newspaper won two Pulitzer Prizes during his time there. He can be reached at [email protected].
As the media arm of SupplySide, we focus on product development, formulation and sourcing of natural ingredients for downstream consumer packaged goods (CPGs). Our editors have more than 50 years of combined experience covering nutraceuticals. On the website, you’ll find stories, features, articles, magazines and webinars. We cover the gamut of dietary supplement ideation and supply chain issues, from product formulation to product in hand.
Topics include:
Ingredients
Technologies
Clinical studies
Formulation
Regulations
Manufacturing practices
Supply chain
Categories we cover span the range of health conditions and consumer concerns. Our writers know what’s going on in sports nutrition, cognitive health, immune health, women’s health and more.
We take special pride in being industry veterans — we know the market, the supply chain and the consumer. Our job is to bring you the updates, insights, science, news and opinions so that you can do your job better. Our goal is to bring more health to more people.
