Inside the Bottle

Showcase your company’s thought leadership in the dietary supplement industry — drive company awareness and build your pipeline.

Become an Inside the Bottle partner. Get a quote to participate and elevate your supplement industry leadership.

Inside the Bottle unites companies serving the dietary supplement market with thought-leadership content that advocates for a transparent industry on the cutting edge of science and innovation, elevating supplement product innovation to help consumers take control of their health. For 2026, this media award-winning initiative continues to elevate B2B education and industry community, exploring issues that build consumer trust and drive new product innovation. We drive deeper understanding of the quality dietary supplement industry with live event and digital content and industrywide education focused on supporting leadership and decision-making for supplement supply chain and CPG professionals.

Entering its eleventh year, Inside the Bottle remains a unifying force for communicating the supplement industry’s collective industry vision; providing a forum for identifying challenges and elevating best practices; and promoting diversity, health access and inclusivity within the dietary supplement industry and for the consumers it serves.

Commitment deadline: Feb. 10, 2026

Target your message

Reach a targeted and wide audience. Partner with our Natural Products Insider and New Hope Network content leaders and create a focused communication strategy, showcasing leadership in dietary supplement quality and science. Deep demographic data that delivers target personas.

Fill your sales pipeline

Activate audiences from Informa’s proprietary database of decision-makers with lead-generating assets, and drive broader market awareness about your business’s mission and leadership in the quality supplement industry.

Market your story

Program inclusions, targeted audience marketing campaigns, advertising in trade media and earned PR media opportunities will highlight your company leadership and generate increased business demand.